Digital Product Creation: Keep It Easy for People!

One of your main jobs when you create a digital product is to keep things as easy as possible. There was a tagline for an advert a while back that said “because life’s complicated enough” and that’s true for near enough all of us, near enough all the time.

We look for time savers and things to uncomplicate our lives – even if we end up buying expensive gadgets that we don’t really know how to use and that sometimes complicate more things than they solve. Admit it, most of the features on your mobile phone are still completely unused!

That’s actually the dilemma.

People need simple solutions but tend to like to buy things with all sorts of extra bells and whistles just in case they’ll use them.

With product creation, this can make your decision process awkward.

My personal preference is to create products that fill a specific need – one very specific solution for one very specific problem.

Other people like to produce digital products that cater for almost every conceivable need and then a bit. An operating system like Microsoft Windows falls into that category: you could get away with just the base system if you didn’t want to do anything other than browse the web and maybe type out a few letters or emails and manage your photos.

But if you’re creating your own digital product, unless you’ve got a gigantic team of developers, that’s not the best solution.

It’s far better to make things simpler.

A one step solution is ideal.

And if you’re selling a service, that should be your preferred solution. Even if there are a few product variants along the way – think small, medium, large and maybe super size.

The same goes for digital products.

In the internet marketing world, the best sellers are regularly software solutions that do everything for you at the click of a button.

Apps for your phone follow the same kind of path.

Most people prefer to have individual apps that provide a specific solution rather than multi purpose apps that try to be all things to all men and fail to provide a satisfactory solution.

When you’re coming up with ideas for a digital product, start with a broad idea and then split it into several components.

Over time, if you think it’s a worthwhile option, you can turn those into a Swiss Army knife equivalent. Those are often called a toolkit and that can work nicely as people understand the concept of a toolkit.

But you still need the individual tools and those are often best sold as one-offs.

So, keeping with products for the internet marketing world, you might decide to produce one product that teaches people how to do keyword research, another that shows them how to utilise those keywords in the form of written content, another that shows them how to turn the written content into useful videos, and so on.

This kind of split makes it easy for you to create the product and easy for people to understand what they’re buying.

Which is win-win in our often time-poor modern society.

The Advantages of Digital Products

When you think of starting your online business, what comes to mind? An offline retail shop concept shifted to the internet arena? A digital product downloadable such as software, e-books, and manuals? There’s no wrong or right answers here, but digital products certainly offer some advantages over physical products.

Most internet users are very familiar with physical products. Before the internet came along, most of the products sold were physical and tangible products such as TV, furniture, clothes and toys. You can offer details that the 5 senses demanded, such as sight, hearing, smell, touch and taste. A lot of offline stores have moved over to the internet world, such as Barnes and Nobles, banks, pharmaceutical stores, and clothing stores. Online stores have lower overhead costs.

So why am I recommending digital products over physical products? The shipment. One limitation of worldwide sales of physical products in E-bay is the shipment costs for large, bulky items. You can easily pay $20 to have a fridge hauled to your home, but if you buy it from another country, it will cost you a few hundred dollars at least. You need a place to store these physical products while you are selling them, and warehouse storage costs money. You can use drop ship supply to your customers, but your profit margin drops dramatically. If your products need special storage like refrigeration, the costs will escalate.

This is where digital products that are downloadable have an advantage. You can easily store the digital product on your hard disk, and nowadays, digital storage devices’ prices have dropped and depreciated rapidly with time as technology progresses. Delivery is a snap, just allow your customers to download it off the internet.

There are some downside to digital products though, but they are relatively minor to their advantages. I have heard of people’s sanity affected when their precious digital products are lost when their hard disks crashed, or when the servers were affected by viruses that wiped out all the data. Even though equipment to store them and host websites on a larger scale may be expensive, nowadays options are aplenty when it come to shared hosting that are lower in cost.

There’s money to be made in both physical and digital products. For hassle free trading, use digital products, but whatever products you choose, competitors abound, so you have to exercise the right marketing strategies to win.

How to Find Ideas for Digital Products That Sell

It’s easy to assume that any subject will sell. And to an extent that’s true – you just have to look at the variety of topics covered by Amazon. But obviously there’s a difference between selling something on a regular basis and selling it once in a blue moon.

I’m guessing that you’d rather be selling the digital products you create on a daily or even hourly basis.

To do that, you need to do some basic research.

If you’re feeling keen and don’t mind a computer showing you a single figure that’s really just the midpoint of a range of numbers then the Google Keyword Planner can be somewhere to start.

I used to use it in its previous incarnation (the Keyword Tool) but I find that it only gives a “finger in the air” approximation of the likely volume of searches. And even then, you need to be very close to the top of the page to get even a fraction of the figures shown most of the time.

Instead, I prefer to work backwards.

The best way to find ideas for digital products that are likely to sell is to find out what people are looking for and are prepared to spend money to find the solution.

At its heart, the search process really is that simple.

Use the suggestions that come up as you type as a good guideline. They’re based on real world searches and are as close to real time as you’re likely to find.

If a majority of the suggestions include the word “free” then it’s probably worth rethinking your chosen market.

Because that indicates that, more often than not, people are looking for a cheap solution to their problem.

On the other hand, if there’s an urgency in what they’re searching for then you’re more likely to make a sale.

For instance, you could find a possible natural, fast acting cure for your toothache if you were prepared to hunt it down for long enough. But all the time you were searching, your tooth is reminding you that it’s aching. So you’d probably be happy to pay for a solution to the problem.

In internet marketing terms, that kind of search is called a buying keyword phrase.

If you want to quickly come up with ideas for digital products such as PDFs and short video series then it’s well worth creating them for buyer phrases.

One of the best places to do this is to perform your search in the Yahoo! Answers site.

Real people are asking for real solutions to pressing – and not so pressing – problems.

Spend half an hour searching that site and you should have more than enough ideas for products that would sell nicely as short reports or longer digital products.

Another excellent source of ideas for digital products with a likelihood of selling is to look around forums in your niche.

If a problem crops up so regularly that you can almost hear the regular forum contributors sighing, there’s a need for information on it.

And some people within that target audience will be prepared to pay you for that information.

The other thing to do is a test run.

It doesn’t take long to create a short PDF or video answering a problem and then a quick promotion with a signature link in a forum or a few posts on your blog will soon show you whether people are prepared to part with money to solve that problem.

You could always start with a short report on a squeeze page and build up the bigger product. You’ll soon have an idea whether or not it’s worth pursuing that route or not.

Tips for Affiliate Marketing With Digital Products

As you may know, digital products are as hot today as ever before. Even though you may simply use these products on a regular basis, you should definitely consider much more. What does this mean exactly? Simply put, you may want to look into the ways that you can turn the popularity of digital products into a lot of money. If you do not want to sell your own products, the best way to do this is through affiliate marketing.

With affiliate marketing you will be doing nothing more than selling products that others have put together. No, you will not earn the full price of the product, but anytime you are responsible for a sale you will be paid a certain percentage. When you find good affiliate marketing programs it is safe to say that you can make plenty of money.

Here are three tips for affiliate marketing with digital products.

1. When it comes to affiliate marketing you need to have a great website. This is where you will push the different products that you are trying to sell. Remember, a good website will go a long way in increasing traffic. And with more traffic you will have a better chance of increasing sales.

2. Not all affiliate marketing programs are the same, so you should not treat them as such. Instead, you will want to find the digital products that are really hot. And not only do you want to push the ones that are really hot, but you want to do so with ones that have a high payout as well. Remember, the higher percentage you receive from your affiliate the more money you are going to make in the long run.

3. If all possible, attempt to push the products that you have actually used. When you are trying to sell products you believe in you will be much more convincing in the long run. This is not always easy to do, but if you have the chance to try out certain products before selling you should do so. You will be amazed at what this can do for your affiliate marketing strategy.

Digital products are being purchased at a high rate of speed in today’s day and age. If you want to get in on this without having to create your own product, you should definitely look into affiliate marketing. This will give you the chance to sell other people’s products, while making good money at the same time. Some of the most successful digital product affiliates are earning thousands of dollars per month. If you are willing to learn about the products that are out there and how affiliate marketing works, you can be next.