How to Make Profitable Digital Products

There are a wide variety of formats that you can use to create digital products but I’m going to concentrate on the format that I prefer to create. Mainly because it’s the most popular with potential buyers as well as being the most profitable for you as it commands a higher price point.

My favourite way of making a video product is to use screen capture software. This is partly because I much prefer to be the person behind the lens of a camera rather than in front of it. But mainly because it’s often the most beneficial for my buyers.

Most of my products are “watch over my shoulder” tutorial style videos. But you could equally do a series of Power Point style screens and talk over them. Or you could talk over a slide show. Or you could video yourself doing something and then add a commentary to it afterwards.

If you think about it, many television shows are done that way – the cameraman takes the shots whilst the host commentates.

Some television shows feature interviews and you can easily do that with Skype and a webcam for each contributor. This works well – I’ve been interviewed via Skype several times now and didn’t turn into a nervous wreck – and gives the viewer an eavesdropper point of view.

This means that you can use a variety of different ideas to produce a profitable digital product. They’re all good – you just need to choose which style works best for the information you want to present in your digital product.

Or you can do several short videos and swap the style between them according to what you’re teaching in each section.

Which brings us neatly on to the next thing you should consider when you’re making a digital product:

Several relatively short videos versus one or two long videos?

Unless the product lends itself to being shot as one long video, my preference is for a series of several short videos.

Why do I prefer this?

Because it’s easier to “shoot” shorter videos – I find that I can dry up or get tongue tied if I’m recording for too long. There’s a lot less chance of having to do any major editing with a short video rather than a long one.

Also because it’s actually of benefit to your purchasers.

You can split the videos into individual sections, so that each video only covers one or at most two points.

This makes it a lot easier for your purchaser to go to the precise point they want to cover. For instance, if you were doing a WordPress tutorial, you’d have one section showing how to change all the default WordPress settings, another section showing how to select, add and activate a plugin, etc.

This allows your customers to go back over the specific point they need to cover rather than either you having to make a note of where each section starts (a bit like you see on YouTube when someone has uploaded a full album) or, worse from a buyers point of view, your buyer having to guess where the point they were interested in is located.

It’s a pain in the neck to try to scroll through most videos online, so make it easy for people to find the information you’ve sold them. This is a selling point and allows you to justify your price point.