How to Make Profitable Digital Products

There are a wide variety of formats that you can use to create digital products but I’m going to concentrate on the format that I prefer to create. Mainly because it’s the most popular with potential buyers as well as being the most profitable for you as it commands a higher price point.

My favourite way of making a video product is to use screen capture software. This is partly because I much prefer to be the person behind the lens of a camera rather than in front of it. But mainly because it’s often the most beneficial for my buyers.

Most of my products are “watch over my shoulder” tutorial style videos. But you could equally do a series of Power Point style screens and talk over them. Or you could talk over a slide show. Or you could video yourself doing something and then add a commentary to it afterwards.

If you think about it, many television shows are done that way – the cameraman takes the shots whilst the host commentates.

Some television shows feature interviews and you can easily do that with Skype and a webcam for each contributor. This works well – I’ve been interviewed via Skype several times now and didn’t turn into a nervous wreck – and gives the viewer an eavesdropper point of view.

This means that you can use a variety of different ideas to produce a profitable digital product. They’re all good – you just need to choose which style works best for the information you want to present in your digital product.

Or you can do several short videos and swap the style between them according to what you’re teaching in each section.

Which brings us neatly on to the next thing you should consider when you’re making a digital product:

Several relatively short videos versus one or two long videos?

Unless the product lends itself to being shot as one long video, my preference is for a series of several short videos.

Why do I prefer this?

Because it’s easier to “shoot” shorter videos – I find that I can dry up or get tongue tied if I’m recording for too long. There’s a lot less chance of having to do any major editing with a short video rather than a long one.

Also because it’s actually of benefit to your purchasers.

You can split the videos into individual sections, so that each video only covers one or at most two points.

This makes it a lot easier for your purchaser to go to the precise point they want to cover. For instance, if you were doing a WordPress tutorial, you’d have one section showing how to change all the default WordPress settings, another section showing how to select, add and activate a plugin, etc.

This allows your customers to go back over the specific point they need to cover rather than either you having to make a note of where each section starts (a bit like you see on YouTube when someone has uploaded a full album) or, worse from a buyers point of view, your buyer having to guess where the point they were interested in is located.

It’s a pain in the neck to try to scroll through most videos online, so make it easy for people to find the information you’ve sold them. This is a selling point and allows you to justify your price point.

My Digital Products Were Being Ripped Off!

Rarely, do I look through my website statistics.  But, one day, I just happened to stop and check them out on my web host. It was then that I noticed something strange.  There were keywords listed in the stats that should not have been there. So I plugged the keywords into Google (TM).  That was when it hit me like a Mac truck … someone had been ripping off my digital products.

The funny thing is … most of the clients I advise, who ask me about building websites, almost always begin by asking me about people stealing their digital products.  As if stealing digitally is that much easier than stealing real products?  Or maybe they just figure all digital products are easily stolen.

I always advise them NOT to worry about it.  In fact, I have always heard … and I totally agree with this belief: It’s better to have a product that people WANT to steal. In other words … you want to have people who want your products badly enough that they want to try and steal them.  That means that you have a kick butt product.  You have a product that is worth something to your market. And that … my friend … says A LOT about your product.

Plus, the fact is, most digital products are NOT easily steal-able.   Most online business owners I have met agree that digital theft is not really an issue to be that concerned about.  It is a problem to understand, but it should NOT keep you from developing, or offering, your materials.

So … even though I quickly changed the download page that was being pinched with the help of Google, I am still proud to say … that my digital products were being ripped off. I will hold my head high … at least for now.  Until I find out that no-one wants my stuff anymore.  And then I will rewrite it, so that someone … somewhere is trying to steal my digital products again.

And one other point I would like to mention …

If you have digital products that people love SO MUCH, that they are willing to steal them, you WILL be able to develop more profit streams from those items on the ‘back end’. So, whether it’s an initial purchase, or it’s back-end product sales … like video DVD’s, audio CD’s, hard-copy books, other paraphernalia, autobiographies, etc … you have got to see the bigger picture, and not just the immediate problem of digital theft.

I understand that you cannot simply ignore online theft all the time … but if your product is good enough, and you have back end offers inside your product as well, then you are going to end up with more sales anyhow.  Even if it is from viewers who steal from you in the first place.

Wondering What to Sell Online? Try Digital Products

If you’re getting started online, one your most pressing concerns is probably figuring out what to sell online. The Internet marketing world offers marketers many advantages and one of them is a wide selection of products and services to promote. But this advantage can also serve as confusion because it’s hard to make a firm decision on where to start.

Some options that you have available are to sell services, physical products, and digital products. Probably the best place to start is selling digital products. Digital products have high margins, can be delivered easily, and selling these products do not require much customer support. Here are some of the products that can be sold:

eBooks – eBooks are becoming one of the most sought after purchases online. People are always looking for information to solve their problems or help them with a task. In fact, Amazon.com, Barnes and Nobles, and even Apple are jumping on the bandwagon. They are selling eBooks in their stores with great success. Plus, both the Amazon’s Kindle and Apple’s iPad are fully backing eBooks.

The market is growing so fast that business analysts are predicting a multi-billion dollar market in a couple of years. This is no surprise as there is strong support from eBook readers, which are becoming one of the most popular consumer electronics being sold today.

Software Programs – The software market is also huge. Businesses are buying programs to help run their business, research markets, and increase productivity. Consumers are buying programs to organize their day, protect their computers from viruses, and create their own digital artwork.

There are many different software programs created for all kinds of tasks. This part of the digital product market has always been very popular and there are new programs coming out every day.

Membership sites – While not technically a digital “product”, membership sites that offer quality content to a specific niche market are becoming popular. There are membership sites that provide marketing advice, subscription to a monthly newsletter, access to private forums, and even access to qualified coaches for various topics.

The best part about promoting a membership site is that once you sell a customer once, you’ll be earning recurring sales from them month after month. You can even give prospects a trial membership and bill them after the trial period is over. This entices more people to join the membership site and is far more effective than marketing a one-time purchase.

The problem with digital products is that you have to go out and create your own. If you’re like most people you probably don’t have the expertise, skills, or time to create your own digital product. Fortunately, you don’t need to.

You can join affiliate networks that carry merchants that sell these types of products. All you have to do is promote the products and you’ll earn a commission when a sale is made. If you’re still wondering what to sell online, you can check out PayDotCom. The network has been in business for many years and has received praise from affiliates. This network caters to affiliates looking to promote digital products so if that describes you, sign up and see what the company has to offer.

How to Sell Digital Products and Make the Most Profit Off Each Sale

The internet has skyrocketed the sale of information and digital products and there are many people making a lot of money. Yet there are things you must do to learn how to sell digital products the right way and how to make the most profit from each one of those sales.

Here are some useful tips on how to sell your digital product and maximize your profit.

1. Create the product itself. You must first create a product and there are quick ways to accomplish this. The Launch Tree that I mention in tip #4 shows how to create a marketable product in just 3 days. This product must be in a format that is easy to deliver to your customer and this is why most e-books, e-courses and digital products are converted to PDF (look for a PDF converter in Google).

2. How to sell digital products. The heart of what you want to do is sell your product and you can do this by having a webpage created and inserting a simple “Buy Now” button from PayPal. These buttons are free to use and you can even put them on a webpage yourself with a bit of computer know how.

Another option open to you for selling is to upload your product to a service that sells information products such as ClickBank. These websites allow you to promote your digital product and will handle the distribution of the product (very nice!). They also connect you will affiliates who promote your product for you and collect commission off of each sale. This is a real win-win situation and you don’t even have to take care of the commission payments, the website does that.

3. Promotions. Promoting is important and a great way to promote is to put on a product launch. This is usually about a two week period where you build enthusiasm for your product by sharing helpful content (just enough to entice), sharing about the creation of the product, testimonials, and proof that it is helpful, then you release the product on a specific date and get an explosion of sales because you built anticipation and excitement.

4. Create a Launch Tree. This is taking the product launch idea one step further. If the product launch drives people to your digital product then the launch tree sells add-ons or upsells after the initial purchase. Creating a launch tree is how you make the most profit off of each sale.

Let’s say your digital product is a diet e-book. When your customer orders your book you then present them with a “branch” or offer of something valuable, for instance a recipe book for an additional $17 if they purchase today. Then you can have another branch of your launch tree offer a coaching session for $60 to help the person implement the information. This gives you more profit off of fewer sales.

Knowing how to sell digital products is important and you can be successful using the tips above but to really maximize your profits I encourage you to look into The Launch Tree. This is a system put together by two internet millionaires who know how to set up a product to make money. You will learn how to get a product ready for sale in just 3 days, how to launch the product and how to build sales revenue after the initial purchase. You can join their mailing list and learn directly from the guys getting the job done.