How to Sell Digital Products

There is always a great lucrative business to be found online. Internet marketing has grown to be a major industry that any given time, millions of people are trying to sell a specific product or service through various means on the Internet. One of the most popular formats of products they offer are digital products because these are very much easier to distribute and send to the customers. So if you are thinking of joining the ranks of other successful Internet marketers, here are some tips you can follow on how to sell digital products effectively and with less cost.

1. Conduct an efficient pay per click campaign.

Pay per click ad campaigns are still among the most effective means to gather potential clients as well as spread the word about your products. If you can properly conduct a keyword research and find the best keywords with best or most affordable click rates, you can minimize your costs on your pay per click campaign while still gaining the benefits of running such a project.

2. You can sell your products on eBay or other related sites.

This type of website commands a great percentage of online buyers so it is always worth your while to be a part of it. You can open your own account and sell your digital products on these sites and the only costs you will incur are for your Internet connection, electricity bill and virtually nothing else more.

3. You can use forums to help market your products.

One of the most effective ways on how to sell digital products is through the use of forums. You just have to be very active in the forums that you choose to join so you will not be branded as merely a spammer. Offer your thoughts and help when people seek out for assistance on a problem you might know the solution to. Then occasionally you can mention the products you are selling and market these to the right forum audience.

4. Use free eBooks to help market your products.

Send out free eBooks that help inform people about your products or the benefits of using your products. People love to receive freebies and eBooks are one of the most popular giveaway items. When people find that your eBook is very helpful, they might be enticed to buy your product or spread the word about it. Then can also send copies of your eBook to their friends.

5. Make use of blogging to help promote your digital products.

One of the basics of online marketing on how to sell digital products is through the effective use of blogging. You can simply start with your own blogs and post a product review or two about your products on your own sites. This is most effective if you have high ranking and popular blogs. But if not, you can ask some of your blogging friends to make the reviews for you and post these reviews on their own sites. The word will surely spread out easily with their help.

How to Make Profitable Digital Products

There are a wide variety of formats that you can use to create digital products but I’m going to concentrate on the format that I prefer to create. Mainly because it’s the most popular with potential buyers as well as being the most profitable for you as it commands a higher price point.

My favourite way of making a video product is to use screen capture software. This is partly because I much prefer to be the person behind the lens of a camera rather than in front of it. But mainly because it’s often the most beneficial for my buyers.

Most of my products are “watch over my shoulder” tutorial style videos. But you could equally do a series of Power Point style screens and talk over them. Or you could talk over a slide show. Or you could video yourself doing something and then add a commentary to it afterwards.

If you think about it, many television shows are done that way – the cameraman takes the shots whilst the host commentates.

Some television shows feature interviews and you can easily do that with Skype and a webcam for each contributor. This works well – I’ve been interviewed via Skype several times now and didn’t turn into a nervous wreck – and gives the viewer an eavesdropper point of view.

This means that you can use a variety of different ideas to produce a profitable digital product. They’re all good – you just need to choose which style works best for the information you want to present in your digital product.

Or you can do several short videos and swap the style between them according to what you’re teaching in each section.

Which brings us neatly on to the next thing you should consider when you’re making a digital product:

Several relatively short videos versus one or two long videos?

Unless the product lends itself to being shot as one long video, my preference is for a series of several short videos.

Why do I prefer this?

Because it’s easier to “shoot” shorter videos – I find that I can dry up or get tongue tied if I’m recording for too long. There’s a lot less chance of having to do any major editing with a short video rather than a long one.

Also because it’s actually of benefit to your purchasers.

You can split the videos into individual sections, so that each video only covers one or at most two points.

This makes it a lot easier for your purchaser to go to the precise point they want to cover. For instance, if you were doing a WordPress tutorial, you’d have one section showing how to change all the default WordPress settings, another section showing how to select, add and activate a plugin, etc.

This allows your customers to go back over the specific point they need to cover rather than either you having to make a note of where each section starts (a bit like you see on YouTube when someone has uploaded a full album) or, worse from a buyers point of view, your buyer having to guess where the point they were interested in is located.

It’s a pain in the neck to try to scroll through most videos online, so make it easy for people to find the information you’ve sold them. This is a selling point and allows you to justify your price point.

My Digital Products Were Being Ripped Off!

Rarely, do I look through my website statistics.  But, one day, I just happened to stop and check them out on my web host. It was then that I noticed something strange.  There were keywords listed in the stats that should not have been there. So I plugged the keywords into Google (TM).  That was when it hit me like a Mac truck … someone had been ripping off my digital products.

The funny thing is … most of the clients I advise, who ask me about building websites, almost always begin by asking me about people stealing their digital products.  As if stealing digitally is that much easier than stealing real products?  Or maybe they just figure all digital products are easily stolen.

I always advise them NOT to worry about it.  In fact, I have always heard … and I totally agree with this belief: It’s better to have a product that people WANT to steal. In other words … you want to have people who want your products badly enough that they want to try and steal them.  That means that you have a kick butt product.  You have a product that is worth something to your market. And that … my friend … says A LOT about your product.

Plus, the fact is, most digital products are NOT easily steal-able.   Most online business owners I have met agree that digital theft is not really an issue to be that concerned about.  It is a problem to understand, but it should NOT keep you from developing, or offering, your materials.

So … even though I quickly changed the download page that was being pinched with the help of Google, I am still proud to say … that my digital products were being ripped off. I will hold my head high … at least for now.  Until I find out that no-one wants my stuff anymore.  And then I will rewrite it, so that someone … somewhere is trying to steal my digital products again.

And one other point I would like to mention …

If you have digital products that people love SO MUCH, that they are willing to steal them, you WILL be able to develop more profit streams from those items on the ‘back end’. So, whether it’s an initial purchase, or it’s back-end product sales … like video DVD’s, audio CD’s, hard-copy books, other paraphernalia, autobiographies, etc … you have got to see the bigger picture, and not just the immediate problem of digital theft.

I understand that you cannot simply ignore online theft all the time … but if your product is good enough, and you have back end offers inside your product as well, then you are going to end up with more sales anyhow.  Even if it is from viewers who steal from you in the first place.

Wondering What to Sell Online? Try Digital Products

If you’re getting started online, one your most pressing concerns is probably figuring out what to sell online. The Internet marketing world offers marketers many advantages and one of them is a wide selection of products and services to promote. But this advantage can also serve as confusion because it’s hard to make a firm decision on where to start.

Some options that you have available are to sell services, physical products, and digital products. Probably the best place to start is selling digital products. Digital products have high margins, can be delivered easily, and selling these products do not require much customer support. Here are some of the products that can be sold:

eBooks – eBooks are becoming one of the most sought after purchases online. People are always looking for information to solve their problems or help them with a task. In fact, Amazon.com, Barnes and Nobles, and even Apple are jumping on the bandwagon. They are selling eBooks in their stores with great success. Plus, both the Amazon’s Kindle and Apple’s iPad are fully backing eBooks.

The market is growing so fast that business analysts are predicting a multi-billion dollar market in a couple of years. This is no surprise as there is strong support from eBook readers, which are becoming one of the most popular consumer electronics being sold today.

Software Programs – The software market is also huge. Businesses are buying programs to help run their business, research markets, and increase productivity. Consumers are buying programs to organize their day, protect their computers from viruses, and create their own digital artwork.

There are many different software programs created for all kinds of tasks. This part of the digital product market has always been very popular and there are new programs coming out every day.

Membership sites – While not technically a digital “product”, membership sites that offer quality content to a specific niche market are becoming popular. There are membership sites that provide marketing advice, subscription to a monthly newsletter, access to private forums, and even access to qualified coaches for various topics.

The best part about promoting a membership site is that once you sell a customer once, you’ll be earning recurring sales from them month after month. You can even give prospects a trial membership and bill them after the trial period is over. This entices more people to join the membership site and is far more effective than marketing a one-time purchase.

The problem with digital products is that you have to go out and create your own. If you’re like most people you probably don’t have the expertise, skills, or time to create your own digital product. Fortunately, you don’t need to.

You can join affiliate networks that carry merchants that sell these types of products. All you have to do is promote the products and you’ll earn a commission when a sale is made. If you’re still wondering what to sell online, you can check out PayDotCom. The network has been in business for many years and has received praise from affiliates. This network caters to affiliates looking to promote digital products so if that describes you, sign up and see what the company has to offer.